Watch Impulse Purchase Today!

The Impulse Purchase video is live! Enjoy this unique visual experience, brought to you by OK Go, Lucas Zanotto and Will Anderson, with the support of Blender Studio.

Try the Demo

Play with the technology yourself! Check out the demo file we've just released. Follow the step-by-step instructions to set it up on your computer. A relatively high-end smartphone (Android or iOS) is required. The demo file is free and available to everyone.

The Production File

This project was created in a single .blend file, playing back in real-time in the viewport! The file is available to Blender Studio subscribers. If you haven't already, sign up for Blender Studio to download it.

Along with the file, we've documented the overall design of the setup so you can get inspired and create your own version.

Get the Production File

More to Come!

This is not all. Next week we will publish an interview with co-director Lucas Zanotto, covering the design process for the animated video, to learn more about his work and artistic journey. In a couple of weeks, at Blender Conference 2025, co-director Will Anderson will hold a presentation on the production of the video, diving into more details about the procedural setup, the live puppeteering, and more!

Support Independent, Open Content

This project was made possible thanks to Blender Studio subscribers. If you'd like to see more independent content created and gain access to both the production knowledge and the production files, join us!

We have many exciting projects coming up, and as a subscriber you'll get access to them while they're being created.